How to write the perfect cold email to investors

Yes, warm intros are the best way to approach investors and should ideally be your Plan A. But what if you can’t get one of those?
As I’ve discussed in the past, cold emails can work well, too, and while it takes a bit of research to put together a good list of investors, it can be done pretty easily. As someone who researches and writes for a living, though, I under-estimated how hard writing the actual email itself can be for people who don’t write all day, every day.
When working with a pitch coaching client recently, I offered to share my screen and show how I do investor

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