How to evolve your DTC startup’s data strategy and identify critical metrics

Michael Perez
Contributor




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Michael Perez is director of growth and data at M13.


Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard.
If you’re the founder of an e-commerce startup, there’s a pretty good chance you’re using a platform like Shopify, BigCommerce, or Woocommerce, and one of the dozens of analytics extensions like RetentionX, Sensai metrics, or Profitwell that provide of

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