What does selling to platform engineering teams mean for developer relations?

Startups selling dev tools over the last few years have seen the pendulum swing. On one hand, developers rarely need anyone’s permission to start using their tools, which resulted in teams within the same organization using wildly different tech stacks. On the other, a growing number of companies are attempting to limit this chaos at the organizational level.
The latter trend is known as platform engineering and is embodied by platform engineering teams. Talking to TechCrunch, Boldstart Ventures partner Shomik Ghosh described these as “groups within typically larger organizations that ar

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