Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI, a platform for consumer packaged goods companies that uses AI to provide recommendations on how to price, distribute and promote their products in physical stores, today launched out of stealth with $19 million in Series A capital from NewRoad Capital and M12, Microsoft’s corporate venture arm. Co-founder Shaveer Mirpuri says that the funding will be put toward customer onboarding, building a team of industry experts to help shape product initiatives and an expanded feature set.
Mirpuri and Jonathan Reid co-launched Insite with the belief there was a large addressable market for bri

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