Apple’s Vision Pro reignites excitement in China’s XR world

Apple’s launch of Vision Pro, what it refers to as its first spatial computer, is generating a lot of buzz in China. The hashtag #Apple Vision Pro 苹果首款头显 (Apple’s first head-mounted display) amassed over 40 million views on Weibo, China’s Twitter equivalent, on the launch day alone.
The country’s virtual and augmented reality industry went from the talk of the town a few years ago to a disappointment to investors and consumers who expected to see mass adoption quickly — last year, XR device shipment crossed one million units in China, a number that’s insigni

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