Amazon backs Indian kids fashion brand Hopscotch in $20M funding

Hopscotch, an Indian brand offering fashion wear for kids, has raised $20 million in a funding round led by Amazon amid the ongoing market slowdown and funding crunch that have significantly impacted young firms in the South Asian nation.
The Mumbai-headquartered startup’s Series E financing round also saw participation from existing investors including IIFL Seed Venture Fund, RPG Ventures, Lionrock and Techpro Ventures. Facebook co-founder Eduardo Saverin also invested in the round, the startup said.
Founded in 2015, Hopscotch competes against the likes of FirstCry, Babyhug and Luvlap w

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