Building a lean B2B startup growth stack

Keith Putnam-Delaney
Contributor




Share on Twitter





Keith Putnam-Delaney is the founder and CEO of Primer, a platform that offers hyperprecise targeting for B2B marketers.


Growing a B2B business is becoming increasingly complex. The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity management is Byzantine.
Today, a prospect is a lot harder to understand than a user. Tracing the thread connecting an ad impression to a website visitor, thei

リンク元