Why Cruise is making its own chips, and a lot more besides

Cruise never planned to make its own silicon. But in the quest to commercialize robotaxis — and make money doing it — those never planned pursuits can suddenly seem a lot more appealing.
Cruise realized that the price of chips from suppliers was too high, the parts were too big and the reliability of the third-party technology just wasn’t there, Carl Jenkins, Cruise’s vice president of hardware, told TechCrunch during a tour of the company’s hardware lab last month.
Amid a hiring spree that began in 2019 and continued into 2020, Cruise doubled down on its own hardware, including its own board

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