HeadsUp helps PLG sales teams understand how and when to sell

For many non-technical sales teams at product-led growth companies, it’s difficult to sift through reams of data to find out the best way to engage with potential paying customers. That’s a problem that HeadsUp, a conversion engine for product-led sales, wants to solve. The San Francisco-based startup announced today it has raised $8.5 million in seed funding, led by 645 Ventures (also an investor in SaaS companies like Iterable, FiscalNote and Panther), with participation from Wing Venture Capital, Firstminute Capital and Character. Other investors include the founders of Drift, Algolia and C

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