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Cake slices into new capital as it expands sexual wellness product placement

Sexual wellness brand Cake this week is expanding its product placement in some major retailers, including new space in CVS stores, as it announces $8 million in new Series A funding.
We last profiled Cake in April when its line of lubricants, condoms, toys and sexual hygiene products made its debut in Target and took in $2.5 million in bridge financing. The company now has five products in store locations as well as Amazon, Thrive Marketplace and UrbanOutfitters.com.
The company grew 200% year over year between 2021 and 2022. Four of its products are now in CVS, including Tush Cush, So-Low Lo

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