Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third-party tracking of app users on iOS, also on a claim its better for user privacy — a number of telcos in Europe are sniffing opportunity to press in the polar opposite direction.
In recent months it’s emerged that several telcos in the region are testing what they describe as a “cross-operator infrastr

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