The next big social platform is…the smartphone’s homescreen

BeReal, LiveIn, Locket… what do these new consumer social apps have in common besides a highly-ranked position on the App Store’s Top Charts? They engage their users through a combination of push notifications and homescreen widgets, instead of forcing people to spend a long time browsing their app, scrolling feeds, or watching creator content.
The popularity of this homescreen-based form of social networking is, in part, tied to Apple’s move to launch a widgets platform for the iPhone with the release of iOS 14 in 2020. In doing so, Apple invited a new ecosystem of apps to emerge.
Initially,

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