Lyft is introducing a “more affordable sort of higher-end ride” in an attempt to offer ride-hail products that customers actually want, CEO David Risher said Wednesday during the company’s third-quarter earnings call. The move comes after Lyft has been successful, by some metrics, in regaining market share from Uber by slashing its ride-hail fares. In […]
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Lyft picks comfort over sharing in bid to compete with Uber
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