Never express your ‘use of funds’ slide as percentages

When investors look at a startup slide deck, they are looking for something very specific. Yes, they want to know if the team is great and the market is huge and the problem is worth solving and the solution makes sense. Of course. But another thing they are looking for is whether the founders understand the journey they are on.
If you step on the VC treadmill, you’re signing up for rapid, explosive growth. You have to: If you don’t, you don’t fit into the models of how VC works. And that’s OK — not every company is suitable for VC funding.
The other truth is that your funding amount includes

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