Nailing subscriptions in India

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Today I’m looking at subscriptions in India from two angles: the consumer market and B2B SaaS. — Anna
From subscriptions to sachets
A recent story by my colleague Jagmeet Singh about a wearables launch caught my eye because neither of the two new smart rings launched in the Indian market would employ a subscription-based model.
Subscriptions are a tough sell for wearables (and hardware in g

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