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Simon Data is putting customer data to work with $54M Series D

The customer data platform (CDP) has become a standard way to collect first party customer data and put it to work. Simon Data, which was founded in 2015, has always had a vision of being more than purely a customer data repository. It also offers applications out of the box to work with that data, while giving customers the opportunity to build custom applications as they see fit.
The world has caught up with that vision. Every company is talking about building applications now, whether in machine learning models or through other applications. Investors are seeing those trends too, and today

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