Amazon makes bid to settle UK antitrust probe into seller data, Buy Box and Prime

In a move seeking to settle an open antitrust investigation in the UK, Amazon has offered to limit its use of data on marketplace sellers so its retail business cannot gain an unfair advantage over other sellers and provide a guarantee of equal treatment for all products displayed in the ‘Buy Box’ that appears on listings on its ecommerce marketplace, the national competition watchdog said today.
The ecommerce giant has also offered to allow third-party businesses using its marketplace to sell physical goods to negotiate their own rates directly with independent providers of Prime

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