Qualtrics claims it’ll spend $500M on AI over the next four years

Qualtrics, the cloud-based platform for managing online customer experiences, intends to spend $500 million on AI over the next four years.
The company made the announcement this morning alongside the launch of its new AI-integrated platform, XM/os2 (an unwieldy name, to be sure), which offers generative AI solutions tailored to enterprise experience management use cases.
“For the very first time, we’re bringing the power of generative AI to every part of our platform,” Qualtrics CEO Zig Serafin said in a press release. “It’s the most important innovation in exper

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