Feeling pretty confident about the marketing slides you’ve prepared for your upcoming board meeting? If so, you may be on the wrong track.
Very few board members have any direct experience in that area, so founders need to “stick with what can be measured,” advises Michelle Swan, a partner at investment firm Tercera.
In this TC+ post, she explores five marketing points your board needs to understand:
What are marketing’s priorities?
How are you performing against those priorities?
What is the health of the pipeline?
Is the company and its offerings positioned for future growth?
What’s planne
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