Wix’s new tool can create entire websites from prompts

What does one expect from a website builder in 2023? That’s the question many startups — and incumbents — are trying to answer as the landscape changes, driven by trends in generative AI. Do no-code drag-and-drop interfaces still make sense in an era of prompts and media-generating models? And what’s the right level of abstraction that won’t alienate more advanced users?
Wix, a longtime fixture of the web building space, is betting that today’s customers don’t particularly care to spend time customizing every aspect of their site’s appearance.
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