US consumers spent $6.4 billion on the first day of Amazon’s Prime Day event

The first day of Amazon’s two-day Prime Day event saw U.S. sales rise nearly 6% year-over-year to $6.4 billion, according to Adobe Analytics Data. The number represents the single biggest e-commerce day so far in 2023. Amazon’s Prime Day event takes place on July 11 and 12 this year. The sales event gives Amazon the opportunity to attract new paying customers, while also deepening its relationship with current ones.
Adobe says sales were driven by a few different categories, including appliances, which saw a 37% jump when compared to average daily sales in June. Sales of toys rose

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