eBay acquires AI-powered product authentication company Certilogo

eBay announced today that it has closed its acquisition of Certilogo, a company that provides AI-powered apparel and fashion goods digital IDs and authentication. The financial terms of the deal were not disclosed. The Milan-based company will continue to be led by CEO Michele Casucci.
Certilogo uses digital technology to help brands manage the lifecycle of their garments, while providing consumers a way to confirm authenticity and access reliable information about items. eBay’s acquisition indicates that it’s looking to boost secondhand fashion authentication on its marketplace.
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