Be still, my heart. No matter how much FOMO you feel, do not burden me with another social network.
Yet, resisting the latest fad app is proving tougher than I thought. Meta (a.k.a. Facebook) is being uncharacteristically smooth in its launch strategy for Threads, the millionth Twitter clone and current number-one app in Apple’s app store.
Already, the ad giant is weaving Threads marketing into Instagram. On the notifications screen where I normally see dopamine-inducing likes, Instagram says, “____, ____ and 1 other posted on Threads for the first time.” [cue: that meme of Arthu
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