Roku announces its first live sports deal

Roku announced its first live sports rights package on Tuesday, marking a notable move for the streaming service as it steps into the highly competitive world of live sports streaming.
Roku and CBS Sports struck a deal to become exclusive U.S. media partners for Formula E, the motorsport championship series for electric racing cars. Starting in January 2024, the Roku Channel will be the new streaming home for live and on-demand Formula E races as well as highlights, replays, race previews, Formula E docu-series “Unplugged” and more.
The Roku Channel will air 11 races per season, whereas CBS wi

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