Joyful Ventures debuts with $23M focused on investment in sustainable protein startups

The alternative protein sector has seen a lot of movement in the past week, including U.S. regulators approving both Upside Foods and Good Meat to sell their cultivated chicken products for the first time in the country.
Poised to help thriving startups in this sector is a new venture capital fund called Joyful Ventures, which just closed $23 million of its $25 million fund. Advisors and investors include Björn Öste, co-founder of Oatly; Dr. Sandhya Sriram, CEO of Shiok Meats; Ryan Bethencourt, co-founder of Indie Bio and CEO of Wild Earth; and Arturo Elizondo, CEO of EVERY.
The woman and LGBT

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