Facebook political microtargeting at center of GDPR complaints in Germany

In its latest piece of strategic litigation, the precision-punching European privacy rights campaign group noyb has used data donated by users of the ‘Who Targets me‘ browser extension, which analyzes political microtargeting on Facebook, to build a case against every political party in Germany — for what it alleges is unlawful processing of voters’ personal data via Facebook’s adtech platform during the 2021 federal elections.
Today it’s filed six complaints with Berlin’s data protection commission — one apiece for the Christian Democratic Union

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