WhatsApp launches Channels feature for broadcast messages

Meta is rolling out a broadcast-based messaging feature, called Channels, on WhatsApp, similar to a recent update it sent out to Instagram, as the social juggernaut experiments with giving more conversational avenues to its 2 billion users. The company is also aiming to earn money from this feature down the road.
On WhatsApp, Channels messages will show up in a new tab called Updates. It’s a departure from Meta’s approach on Instagram, where channel announcements are communicated via direct messages. On WhatsApp, Meta is focusing on facilitating channels for use by entities such as

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