MarketForce forced to tighten its belt as tough times hit

MarketForce, a Kenyan B2B e-commerce platform, had the ambitious plan of growing the number of informal merchants sourcing FMCGs from its platform by over a million by end of 2022, laying the ground for it to reach millions more in the years to come.
The startup’s co-founder and CEO, Tesh Mbaabu, made these plans known to TechCrunch after closing a $40 million Series A funding, half of which was equity.
However, months after, MarketForce’s plans seems to have been thrown in disarray with some of the VCs that committed funds in the round backing out of the deal, sending it out to look for new i

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