Free cricket streaming helps Ambani’s JioCinema break world record

India’s JioCinema broke the global record for the most concurrent views to a live streamed event on Monday, eclipsing a long-standing milestone set by Disney’s Hotstar, as the Asian tycoon Mukesh Ambani spares no expense in expanding his digital empire.
The Indian streaming app, whose partner includes James Murdoch’s Bodhi Tree-backed Viacom18, surpassed the record Monday evening, attracting over 32 million concurrent viewers to the final game of the 16th edition of Indian Premier League cricket tourney between Chennai Super Kings and Gujarat Titans.
In what was a high point

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