YouTube is bringing 30-second unskippable ads to TVs

YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce 30-second unskippable ads on connected TVs which will replace the two, 15-second consecutive ads that run today when advertisers target top videos through the YouTube Select program.
Launched in 2020, YouTube Select has been part of the company’s ongoing efforts to cater to marketers who want to ensure their ad dollars are going to high-performing, but also brand-safe, video content. The pr

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