Salesforce is betting that its own content can bring more trust to generative AI

It’s become apparent in recent weeks that generative AI has the potential to transform how we interact with software, allowing us to describe what we want instead of clicking or tapping. That shift could have a profound impact on enterprise software. At the Salesforce World Tour NYC event last week, that vision was on full display.
Consider that during the 67-minute main keynote, it took less than five minutes for Salesforce CMO Sarah Franklin to introduce the subject of ChatGPT. The company then spent the next 40 minutes and several speakers talking about generative AI and the impact it would

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