AudiencePlus wants to help every company run its own media platform

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms, it may be time to rethink your content strategy.
AudiencePlus, a new media platform from a long-time marketing executive, wants to put the media capabilities of these larger companies within reach of much smaller companies. Today the company announced a $5.4 million seed investment.
“We’re referring to it as an owned media platform, but think of

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