This startup bagged $6M to show you which promotions bring ROI and which don’t

Companies spend millions of dollars to launch thousands of promotions a month, but they don’t always have insight on which ones worked better than others. And when the promotions are analyzed, it’s discovered that a majority of them didn’t help the company’s bottom line at all.
Enter Kuona, a Mexico-based SaaS company using machine learning to look across all of those promotions to show consumer packaged goods companies and retailers which ones are doing well and to automatically optimize product prices and inventories in connection with the promotions.
Seeing the challenges around pricing and

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