YouTube gives advertisers new ad formats across Shorts

As part of this year’s YouTube Newfront presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts.
Of note, the company is expanding Shorts into its video reach campaigns.
Video reach campaigns use Google AI to improve reach by combining ad formats like skippable and non-skippable ads. With the update, advertisers can now upload a 60-second vertical video in order to reach engaged viewers.
Previously, brands could only access Shorts inventory via Video action campaigns and App Install campaigns, which the company announced in 2022 during G

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