Citymapper lowers the paywall for premium features but keeps monthly subscription for removing ads

Citymapper is lowering the paywall around its premium features and introducing a new subscription plan purely for removing ads.
The move comes less than two months after the popular transit and travel planning app was scooped up by mobility tech company Via.
London-based Citymapper, which gives city-dwellers real-time transport and routing information across hundreds of cities in Europe, Asia, and the Americas,  has dabbled with various ways of monetizing through the years, including through a paid bus service, multi-transport transport subscriptions, and an enterprise offering. Then back in S

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