I celebrated a friend’s birthday with a large group a few days ago and realized how hard it is to tell who can’t carry a tune when the entire room is singing the same song.
The same holds true for B2B SaaS startups: because so many are generally focused on LTV:CAC ratios, it can be a good way to obscure weak metrics.
Dividing Customer Lifetime Value by Customer Acquisition Cost offers useful insights, but how accurate is your historical retention data, and how much have you collected?
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