How startups can produce social content that actually resonates

Social media can be a great tool for startups to gain visibility and garner a following among investors and customers, but coming up with a winning strategy may seem like a daunting task.
Each platform mandates a different strategy and comes with its own set of guidelines. More importantly, each draws an audience specific to that channel. Content that wins on Twitter may not be as successful on Instagram or TikTok.
Social media can be a hard place for startups operating with lean teams and resources. Even so, Redpoint head of content Rashad Assir thinks the potential rewards make it totally wo

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