Adobe brings Firefly to its video tools

A month ago, Adobe announced Firefly, its entry into the generative AI game. Initially, Firefly’s focus was on generating commercially safe images, but the company is now pushing its technology beyond still images. As the company announced today, it will soon bring Firefly to its Creative Cloud video and audio applications. To be clear, you won’t (yet) be able to use Firefly to create custom videos yet. Instead, the emphasis here is on making it easier for anyone to edit videos, color grade using just a few words, add music and sound effects, and create title cards with animated fo

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