Instagram adds new features to its creator marketplace, expands access to brand agencies

Instagram announced today that it’s extending access to parts of its creator marketplace via API to make it easier for brands to discover and work with creators on the third party creator marketing platform they already use. The company is also expanding creator marketplace access to brand agencies.
The social network launched its creator marketplace last July as a hub designed to help brands discover and reach out to creators about partnerships and campaigns.
The first new API will allow brands to easily reach creators in a priority inbox on the creator marketplace through their preferr

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