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RevOps unleashed: 4 tips that help teams filter out the noise and focus on the big picture




Apoorva Verma
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Apoorva Verma is a co-founder and COO of Rattle.


The newfound popularity of a Revenue Operations function seems, at face value, pretty obvious. The economy is exceedingly tough, which has prompted companies to hire experts in operational efficiency. The idea is to, as the saying goes, “Do more with less.”
Unfortunately, RevOps largely find themselves doing less than they’d hoped.
We recently surveyed 100 RevOps professionals, and overwhelmingly, they told us that instead of tackling

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