YouTube’s new metric shows an artist’s reach across all formats, including Shorts

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts related data to the ‘Total Reach’ metric, which gives artists and their teams an overview of how their music is reaching audiences across YouTube. Prior to this expansion, the Total Reach metric only included official content uploaded by the artist and long-form videos uploaded by fans. YouTube says the new updated metric shows how many people an artist’s music is reaching across all formats.
Lyor Cohen, YouTube’s Global Head of Music, said in a blog post that fan-created Shorts inc

リンク元