Rwazi to scale its market intelligence platform backed by $4 million seed funding

In emerging markets like Africa, offline retail dominates most product sales, driven by informal trade, and cash-based transactions. This makes the sourcing of data on the true market value or sizes of products a herculean task. Yet, local and international brands require data, for instance, on market size and value, consumer profiles and their purchasing power, and penetration of their competitors’ products, to either establish their presence or expand into such markets.
To save brands from getting into emerging markets blindly, Rwazi, a market intelligence startup is out to bridge this gap,

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