At first glance, Boston Dynamics is a strange fit for a show like ProMat. For decades, the firm has presented a flashy image to the world — a company well known for robotic highlight reels, from the snow-traversing Big Dog to parkour-performing Atlas. But a recent approach has found it facing one of its biggest challenges to date: commercialization.
As anyone in hardware (robotics especially) will happily tell you, bringing products to market presents an entirely new set of challenges, namely: repeatability, robustness and reliability. Making a robot work for long enough to shoot a viral
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