F3C puts its investment spin on consumer brands with new $25M fund

The Family Fund & Founder Community, which goes by F3C, announced $25 million in new capital commitments and its focus on becoming the largest community of founders that co-invest in the late-seed and Series A stages of consumer brands.
General partners Kurt Seidensticker, founder of Vital Protein; Sean Kelly, founder of SnackNation and Caroo; and Josh Wand, founder of Forcebrands, have already amassed a community of over 50 founders and CEOs, including Amanda Baldwin at Supergoop, Tyler Ricks at SuperCoffee, Jake Kassan at MVMT and Jordan Bass at HOP WTR.
With the new venture fund, they w

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