Houseware launches out of stealth to help SaaS companies optimize revenue using data

Using data to make better decisions faster helps startups in the crowded SaaS space improve product development, identify hidden market opportunities and complete work with fewer false steps, important priorities as these startups seek out a piece of the booming SaaS market, projected to increase by 19.7% over the next six years.  
A Singapore- and California-based startup called Houseware has built a platform that ingests data to help startups in those efforts. Today Houseware is emerging from stealth with $2.2 million led by Tanglin Ventures Partners with participation from GTMfund and Bette

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