The oh-so-biased branding risk in venture capital

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One of the quieter conversations in venture capital has only grown louder, in my DMs and interviews, over the past few months: The known bias in venture capital has been a branding issue for some of the emerging, diverse fund managers just now splashing onto the scene.
Everyone has a story, but they all sound a bit similar: A female VC is launching a fund, and she’s either compared to every other female VC with a

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