Using predictive LTV to juice up marketing campaigns

Ido Wiesenberg
Contributor




Share on Twitter





Ido Wiesenberg is co-founder and CEO of Voyantis, a predictive growth platform.


More posts by this contributor

Use predictive marketing to cut CAC at your PLG B2B startup



As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies. But, are you utilizing predictive LTV in your day-to-day decision-making? If not, you’re missing out on a powerful t

リンク元