SaaS leaders: Use customer insights to accelerate growth during a downturn

Caroline Hogan
Contributor




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Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets, where she helps software providers accelerate growth.


Many startups are feeling the pressure in today’s uncertain economic climate, but for SaaS companies, the next 12 months could present major opportunities for growth: 70% of small and mid-size businesses (SMBs) globally are reporting higher investments in technology this year, according to Gartner Digital Markets.
But businesses are changing where, h

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