TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan?
Video content is vital for driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber and Chime) shares four tactics for getting started:
Leverage creator marketplaces
Produce short-form videos
Build lasting creator relationships
Cross-pollinate your videos

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