Jendaya raises funding to scale its Africa-focused luxury e-commerce platform

Fashion items are among the most — if not the most — sought after on many e-commerce platforms. In Africa, for instance, fashion has held the top spot in Jumia for the largest category of items sold over the years. This means there’s no shortage of demand for fashion items across the continent, and the supply is picking up steam even in the high-end categories.
The luxury goods market in Africa and the Middle East was worth over $35 billion in 2019, with designer apparel and footwear generating more than $7 billion in retail alone. Behind such transactions is cross-border commerce, where Afric

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